Let’s Ride Safe

Motorcycle Safety Campaign

Injuries to motorcyclists are out of proportion to their presence on our roads. Motorcyclists are just 3% of total road traffic, but account for 30% of all road user deaths. According to the Colorado Department of Transportation (CDOT).

Gold Medal Award – National Public Health Information Coalition

SANDIA created an award-winning campaign that successfully brought awareness about motorcycle safety to a hard-to-reach audience of riders and auto drivers.

Type

PSA Campaign

Client

Department of Health