Internet Business Solutions.

Without informed advice and experienced guidance, the world of e-business can be a tangled web indeed. We can help you understand web technologies and how they can benefit your bottom line, with straight talk and honest answers. When it comes to the internet, we at Sandia haven’t just seen the future–we’ve been there. Start Call us for a tour of recent web projects. Without informed advice and experienced guidance, the world of e-business can be a tangled web indeed. We can help you understand web technologies and how they can benefit your bottom line, with straight talk and honest answers.

When it comes to the internet, we at SANDIA haven’t just seen the future–we’ve been there.
Call us for a tour of recent web projects.

What is Social Media?
Social media is new – it is how the internet changed social networking. It is all the different tools that we use on the web to communicate. You combine all these tools to reduce risk in business decisions, creating a shift. Scale grows tremendously. The ability to share advice is huge. This also gives the ability to store all the unique advice. Not only can you connect with people all over the world, but you have access to data from 12 months ago.

 


How does social media benefit my business?
Social media can enhance your business productivity by providing great tools for business collaboration and professional organization.

 

One of the benefits of social media is the low cost and risk. Most companies can get started in social media for $1000 to $5000, which is very reasonable considering the price of just a month of pr, marketing, or advertising. Social media is a affordable, low cost communications solution for business.

 

Another benefit of social media for corporations is that it is a virtual marketing research on your customers. While a marketing focus group can cost $1000 to $2000 per event, for a relatively low cost companies can get very comparatively precise data about what their potential customers are thinking and searching for.

 

Social media also provides search engine optimization and marketing benefits. Social media communities leverage the network effect of the web. Think to yourself: How do you get information? Most people these days get their information two ways on the web: first via search and second via recommendations from friends or trusted associates.

 


Is Your Business Ready for Social Media?

  • Are you actively listening to your customers in the places they frequent online?
  • Are you launching initiatives that can be easily updated? Are you enabling a “culture of rapid response?”
  • Are you evaluating current processes and updating them as needed?
  • Are you building a culture in which “failure” is acceptable?
  • Are you allowing your teams to create “pilots” prior to scrutinizing them through traditional ROI exercises?
  • Are you planning initiatives that will help your organization learn prior to backing major marketing campaigns?
  • Are you synthesizing qualitative insights in addition to analyzing hard data points?
  • Are you tweaking your strategy along the way—and adapting where change may be needed?
  • Are you empowering all members of your teams to think and act like “digital anthropologists?”


How much time should I spend on social media?
If your main purpose with social media is to promote a website or blog you should limit the time you spend. Other activities like content development and site management should not be sacrificed due to the time you spend on social media sites. Generally, you may need to use social media sites a little bit more at first in order to get familiar with the site, its users, and to build a profile. But later you should be able to cut back on the amount of time that you spend, but still be active on a regular basis.

Assign one person as the social networker. It will need to be someone who has enough time to dedicate to the effort. This will be a task that needs to be worked 2x/week or more.