The Importance of Logo Design
A logo is a graphic element, symbol or icon designed to serve as the emblem or centerpiece of a company or organization’s brand image. Well-designed logos create immediate viewer recognition and serve to promote the company, attract potential customers, and inspire internal management and staff. Given its versatility and potential market appeal, the design and selection of a logo is every bit as important as the company’s name and culture.
5 PRINCIPLES OF EFFECTIVE LOGO DESIGN