New SANDIA workspace created

SANDIA just completed a space renovation complete with new wall graphics and sit/stand workstations.

Behold a Crazy Desk Movement is Born!

In response to many studies, and perhaps due in part to some people’s need to feel “trendy”, the crazy desk movement is now in full swing! A movement created and maintained by office dwellers who are focused on living more active lives, no matter how insane they look the the rest of the world. What this translates into is a plethora of progressive desk configurations, everything from the increasingly popular standing work stations that are the rage across the inter web, to desk stair steppers, and even a desk treadmill for those who are more adventurous.

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SANDIA Selected for LogoLounge Book Series

We recently received notification that five of our logos from the past year will be published in LogoLounge, Volume 7. With over 36,000 logos entered for consideration, we are proud that the panel of international judges selected our work! Keep an eye out for the new volume, to be released in Summer 2012! Our work was also recognized last year, as we graciously made the cover! Check it out here.

Augmented Reality Advertising Takeover in Times Square

Public Ad Campaign tested out Augmented Reality Advertising Takeover in Times Square on Sunday. Developed with The Heavy Projects, the augmented reality viewer runs on smart phones and virtually replaces outdoor ads with curated artworks by street artists Ron English, John Fekner, PosterBoy, Doctor D and Ox. Ads begone!

Augmented Reality Advertising Takeover in Times Square from Will Sherman on Vimeo.

Chicago Tribune Interviews Sandoval

Recently, SANDIA’s own Bernard Sandoval was interviewed by the Chicago Tribune in regards to his support of best-selling author Timothy Ferriss’ book “The 4-Hour Workweek”. It seems that, though the book has been on the self-help best-seller lists for more than 80 weeks, Ferriss’ efficiency ideas tend to create a fair amount of skepticism. Sandoval was on hand to answer questions regarding his integration of the book’s ideas into his own work and personal life. Read the full article here!

Who was this advertising genius?

Mr. was one of the great advertising pioneers, he believed advertising existed only to sell something and should be measurable and justify the results that it produced.

He worked for various advertisers, including Bissell Carpet Sweeper Company, Swift & Company and Dr. Shoop’s patent medicine company. At the age of 41, he was hired in 1907 at a salary of $185,000 a year, _________ insisted copywriters researched their client products and produce reason-why copy. He believed that a good product was often its own best salesperson and as such he was a great believer in sampling.

To track the results of his advertising he used key coded coupons and then tested headlines, offers and propositions against one another. He used the analysis of these measurements to continually improve his ad results, driving responses and the cost effectiveness of his clients advertising spend.

Give up?

How Ink is Made

No, this isn’t one of those “How Stuff is Made” shows, but you get the idea. Master ink maker (yes, there is such a profession), Peter Welfare, takes you on a personal tour of the process of making inks. This is perfect for design nerds and appropriate for design students. Take a gander — it’s fascinating.

The Race Across the Sky

For those of us that ride, you can’t beat this epic journey. What started 25 years ago as a running race to bring tourism to Leadville, Colorado is now this —  a 100 mile race above 10,000+ feet, starting at the former mining town, 1228 cyclists accepted via lottery, waiting for a long climb of 14,000 vertical feet. For many, it will be the most difficult race of their lives. For some, a bragging right to say they raced alongside the best in the world, including Lance Armstrong & David Weins. Some unbelievable guts to finish this race out and it makes for a great film too. I think Leadville succeeded in their marketing quest to bring more people to this quiet mining town, with the most difficult mountain race in North America.

Race Across The Sky 2010 from Citizen Pictures on Vimeo.

Bringing Design to Business

A great little video on the relationship, or lack there of, between the design and business world. According to Peter Lawrence, there is a real disconnect between design and business and how they affect one another. In our personal lives we understand that design is important. For instance, we drive the best designed cars and can’t live without a well-design music player, but for some reason when we step over the threshold from personal to business, suddenly design is no longer important as it relates to business. Interesting…take a look.